From Deep In The Imagination Comes Two Guys Clenched By Giant Fists

Copyranter likes this new Skittles spot. “The look of despair on right-hand guy at the :25 mark is perfect. The world is despair, and a handful of Skittles may be the lone bright spot of your meaningless, soulless day.”
Okay. I guess that explanation works if you’re a Goth. But if you’re not a Goth, or a Shoe Gazer, then the spot is about the absurdity of life (and how the right candy can help address it).

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.