From Deep In The Imagination Comes Two Guys Clenched By Giant Fists

Copyranter likes this new Skittles spot. “The look of despair on right-hand guy at the :25 mark is perfect. The world is despair, and a handful of Skittles may be the lone bright spot of your meaningless, soulless day.”
Okay. I guess that explanation works if you’re a Goth. But if you’re not a Goth, or a Shoe Gazer, then the spot is about the absurdity of life (and how the right candy can help address it).



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.