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From Deep In The Imagination Comes Two Guys Clenched By Giant Fists


Copyranter likes this new Skittles spot. “The look of despair on right-hand guy at the :25 mark is perfect. The world is despair, and a handful of Skittles may be the lone bright spot of your meaningless, soulless day.”
Okay. I guess that explanation works if you’re a Goth. But if you’re not a Goth, or a Shoe Gazer, then the spot is about the absurdity of life (and how the right candy can help address it).

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About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.