Free Burritos For Life

When customers enter a Moe’s, they are greeted by a chorus of, “Welcome to Moe’s!” by the friendly burrito-making staff.
Customer engagement is built in to this brand’s DNA. Therefore, it’s not surprising to see them ask for consumer generated videos.
There’s also a promotional aspect to this campaign. Winning video directors will be able to grind large meat-and-cheese filled concoctions for free whenever they choose, given they’re within range of an open Moe’s.
On a related note, Moe’s smartly showcases its brand advertising on its site.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.