For Cliff Freeman, Any Award Is A Good Award

I remember back about 10 years ago, Creativity Magazine used to spotlight a new, whacked-out Cliff Freeman commercial every month. There were a bunch of classics back then. And they used to keep a big card table in the lobby to display all the One Show Pencils they won. So it’s a little strange to find them send out press releases that make a big deal of smaller awards shows:

Cliff Freeman & Partners, an award-winning full service advertising agency, today announced that Nation’s Restaurant News has awarded the agency two Restaurant Advertising Awards, formerly known as the awards for Excellence in Advertising on Television and Radio. The agency received the awards for work done on behalf of Bonefish Grill, an upscale casual dining experience specializing in market fresh fish cooked to perfection over a wood-burning grill.
Cliff Freeman & Partners (CF&P) won awards in two television categories for restaurants with total system-wide sales in the $100 – $500 Million range.

Every category in advertising has groups that give out its own awards–automotive, real estate, etc. And they tend to be a big deal for the clients-much more so than a One Show award. So congratulations, Cliff. If you’re happy, I’m happy.
You can see these spots at Cliff Freeman’s website.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.