Find A Way To Employ Builders, And They’ll Find A Way To Build Wealth

Rishad Tobaccowala, chief strategy and innovation officer for Publicis Groupe’s VivaKi, poked some people at 4A’s Transformation confab on Monday.
“When you came into this business, you came in with audacity,” he reminded. “You came in with dreams, and now you stand with spreadsheets.” His point is you don’t transform industries with spreadsheets, you do it with people unafraid to do big, bold things that have never been done before.
[via Ad Age]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.