Rishad Tobaccowala, chief strategy and innovation officer for Publicis Groupe’s VivaKi, poked some people at 4A’s Transformation confab on Monday.
“When you came into this business, you came in with audacity,” he reminded. “You came in with dreams, and now you stand with spreadsheets.” His point is you don’t transform industries with spreadsheets, you do it with people unafraid to do big, bold things that have never been done before.
[via Ad Age]
