Goodby Silverstein picked up the Liberty Mutual account in 2017, and now the Boston-based insurance company makes weird commercials.
San Francisco creatives will do that to a brand. Here, check out another in a long line of ads that make fun of ads…
Over-promise much? Not to worry, we have a disclaimer!
Pigeon Man Don’t Flinch
“We are very excited to work with the talented team at Goodby Silverstein & Partners agency,” Emily Fink, chief marketing officer at Liberty Mutual told Ad Age at the time. “They bring proven experience in growing national brands and accomplished creative leadership, as well as strong strategic thinking and analytic capabilities to the table — all of which will drive our brand and business to the next level.”
Naturally, her words were spoken before Pigeon Man was conceived, approved, and produced.
I am an advocate for being lost in deep thoughts of one’s own making. It’s a positive practice, but not at the expense of one’s personal space or one’s personal hygiene.
Free Zoltar, And Your Insurance Will Follow
Sometimes, the desire for humor takes over and the point gets lost. Thankfully, these are commercials with large media dollars behind them, so the point—You Only Pay for What You Need—gets drilled home, regardless.
If it were you, and you needed cost effective coverage, would you turn to Zoltar by the Sea for answers? Of course not, and that’s the point. You wouldn’t need to, because Liberty Mutual is the place with suitable answers to your insurance needs.
By the way, Zoltar is a reference to 1998 film, Big, wherein twelve-year-old Josh Baskin, attempts to impress Cynthia Benson, an older girl, which leads him to insert a coin into an unusual antique arcade fortune teller machine called Zoltar.