I’m partial to brands with an intriguing story–even more so, when the CEO embodies that story and shares it successfully. Nancy Traversy of Barefoot Books is one such CEO.
She says imagination is more important that information. I like that kind of thinking.
About David Burn
Co-founder and editor of Adpulp. David wrote his first ad for a political candidate when he was 17 years old. She won her race and the hook was set. Today, David is a copywriter and creative director in Austin, Texas.