I’m partial to brands with an intriguing story–even more so, when the CEO embodies that story and shares it successfully. Nancy Traversy of Barefoot Books is one such CEO.
She says imagination is more important that information. I like that kind of thinking.
About David Burn
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.