Five months after David Lubars departed Minnesota for Manahttan, Paul Silburn has been hired to head Fallon’s creative department, reports AdAge.
Silburn is well-known for his work on brands including John Smith beer, Adidas and Lockets throat lozenges. In 2000, while at Publicis’ Leo Burnett, London, he was the art director and copywriter for a John West canned salmon ad in which a fisherman fights a grizzly bear for the best salmon in the river. The TV ad made its way around the world via e-mail, an example of viral marketing.
Fallon became a pioneer in branded entertainment and the use of the Internet as an ad vehicle with its BMW Films effort a few years ago; an online film effort for Amazon is breaking soon. Mr. Silburn said he plans to lead efforts along this line.
Fallon is “getting into interesting areas of advertising beyond” traditional TV ads, he said.
