Euro RSCG Has Steffan And That’s More Than Most

Euro RSCG has been in the news this week. The New York office is struggling to hold the Intel account, reportedly worth a cool 300 mil. Out west, creative hot shop, Black Rocket which sold an 80 percent interest to the Parisians a few years ago say they now want their shop back. But Havas rightly has some desire to hold on to this entity. Not pretty.
In Chicago the shop has been beaten down with client departures. But last summer some hope–Steffan Postaer was announced as President and Chief Creative Officer. Mr. Postaer who took the helm after Labor Day this year is the man behind the famed Altoids work, which surely supplants the Absolut campaign as the new iconic king of the culture. He also ran LB Works before it was shuttered last winter by Leo Burnett higher ups. Now this native Chicagoan and member of a famous ad family–his mother, father and brother are all prominent ad folk–has the chance to make his mark in this city, and in the ad business, in a much bigger way. This is Steffan’s chance to create a more pronounced footprint than any one campaign, even one as good as Altoids, can provide. And this rescue by the Ad Superman could not come at a better time (if it is to come) since the parent company needs some wins.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.