Eighteen Plus Six

Lewis Lazare: Oak Brook-based Ace Hardware has renewed its contract with former football coach and television color analyst John Madden for an additional six years. The 18-year association between Madden and the nation’s largest hardware cooperative is the second-longest spokesperson relationship existing today, just behind Michael Jordan and Nike.
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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.