Edward Lampert Is A Value Shopper

I first came across Edward Lampert’s name earlier this week, while preparing for a phone interview with Kmart (yes, I’m open to a client-side move). I was surprised to discover that this old-school discount retailer was run by such a young man. Lampert, a Yale grad, is 42.
Today, Lampert is all over the news, due to his arranged marriage between Kmart and Sears.
Some pundits suggest that Lampert will take a page from Warren Buffet’s playbook and turn Kmart into a pure investment vehicle. Investment junkies and brand historians may recall that Buffet’s firm, Berkshire Hathaway, was once a Massachusetts shirt maker.
What’s even more interesting is the fact that Lampert–#140 on Forbes 400 richest Americans list–was kidnapped in Janurary of 2003. Lampert established a rapport with the villains, who at one point used his credit card to order a pizza, leading police to their location.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.