Few industries need positive thinking as much as the auto makers of the world, so I can see why this spot got approved and produced.
Agency: DDB, London
Director: Noam Murro of Biscuit Filmworks
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Funny ad, but the thing with buying a car (as my wife and I are figuring out) once the initial happiness wears off, you’re still stuck with a $350 a month car payment. Or two tickets to Buenos Aires every 6 months.
Sorry to be a cynic, I should act like it’s Friday.