Dream of Californication

Hugh MacLeod, who occasionally consults for Microsoft, has some interesting thoughts on their pursuit of Yahoo.

The thing that might save MSFT long-term is a massive infusion of Silicon Valley DNA. That’s why I think they’re offering Yahoo the $40billion.
All companies, no matter what the size, have a their own, unique cocktail of four different forms of capital- Financial, Intellectual, Technical and Cultural. Microsoft is relatively fine with the first three. But in the next few years, it’s with Number Four that the really BIG problems AND BIG opportunities will show themselves.

Hugh might be right, but I can’t quite imagine Gates and Ballmer owning the fact that they’re not made of the right stuff.
BONUS LINK: Red Hot Chili Peppers live at Slane Castle



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.