The Dollar Shave Club is definitely making a splash with this spot:
For some backstory, Fastcocreate has more:
It turns out the guy in the video really is the founder and CEO of the new start-up, Michael Dubin. What’s more surprising, though, is the fact that he made the ad himself.
“The world is filled with bad commercials and people who are marketing too hard,” Dubin says. “I think what we wanted to do is not take ourselves too seriously, and deliver an irreverent smart tone.”
Can’t argue with his point. It’s spots like these, where the tone is true to the brand and the CEO can double as an effective salesperson, that make advertising agencies look extraneous.
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