Do You Want Endless Gold Treasures Pouring From Your Pants? Smell Better Than Yourself

Wieden+Kennedy strikes again.

This new spot for Old Spice borrows some attitude from Man on a Horse, even while holding its own as another perfectly written and executed commercial.

The fact the sea captain never stops punching the sea monster is the kind of detail that helps deliver more charm per second than is typically seen on TV.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.