To bring clients closer to their consumers and to better understand how the culture of mobility will influence brand conversation and engagement, Digitas created The Mobile Retail Showcase.
“Brands that rely on physical retail distribution are waking up to the fact that mobile is literally disappearing the difference between e-commerce and bricks-and-mortar,” said Chia Chen, SVP, Mobile Marketing Practice Lead, Digitas. “Empowered by always-on connectivity, shoppers are getting product information, user reviews, pricing and checking for discounts – as they’re standing in front of the merchandise.”
The Mobile Retail Showcase will help Digitas clients with first steps through innovation: How mobile coupons work; mobile technologies that are transforming retail; and what brands need to do to attract consumers and keep them as costumers. It will drive experimentation with new creative execution and innovation that will drive new mobile programs for clients and give clients a real-time, tactical experience with the latest mobile hard- and software.
via: Online Media Daily
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