Digg It, Developers Are Artists

HP is urging Web developers to celebrate their creative potential through Mobile Expressionism, a new campaign from Seattle- and London-based Creature.

The idea is to support the vision of developers as modern day artists, able to demonstrate their contributions to popular culture using mobile content.

Creature commissioned several leading illustrators and artists to create nine bespoke pieces of original artwork inspired by popular mobile apps. The resulting silkscreen prints are visual representations of HP webOS (formerly Palm) apps created for The New York Times, Angry Birds, Evernote, Pandora and Flickr.

Jim Haven, founder and chief creative officer at Creature, says, “I’m a huge fan of letting technology influence traditional art forms and vice-versa.”

The silkscreen artwork will exhibit at a number of international developer events. Creature also produced a print catalog showcasing the thousands of apps currently available on webOS to drive further awareness.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.