Dialing Up Indie Film

ABC News reports that Sundance will push its indie films to the gloabl mobile platform, beginning early next year.

Robert Redford plans on bringing indie films to the very small screen — specifically cell phones all over the world.
In a new experiment starting in February 2007, the Sundance Institute will release five short films it has commissioned to any and every cell phone that can play them.
“The goal is, if this all works out after we launch this, more people in the world will see these films than any form of cinema,” Redford said, when launching the Global Short Films Project today in New York.
“People on subways, people on buses, people traveling, people waiting, or people taking a break and they just have a 15-minute break and they want to amuse themselves or catch up with something,” he said.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.