Dial NDE-ROCK

According to The New York Times, eMusic is working with AT&T to deliver music from indie bands on the network’s mobile platform.
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Tracks will cost more than they do over the Internet — $7.49 for five songs, as opposed to $9.99 for 30 at the online site — because of the expense of sending them over a mobile network to a user’s phone. For that price, however, users can also get another copy of the song, which they can download from the Internet as an MP3.
eMusic currently has a marketing deal with AT&T to encourage consumers to “sideload” their phones with MP3s from its existing Internet store — meaning that they can plug their phones into their computers to transfer the music. But this will be its first time selling music on a mobile network.
AT&T is also the service provider for Apple’s iPhone, but eMusic’s over-the-air service will not work on that device. Although the iPhone is fully compatible with Apple’s iTunes program, it does not allow users to buy songs without signing on to a computer.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.