Devotion To Sugar

According to the BBC, Orthodox Christians in Nizhny Novgorod, Russia are upset with Coca-Cola over the misuse of sacred images.
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“Coca-Cola uses all these Orthodox symbols in a blasphemous way,” the complaint, lodged on 11 December, said.
“Some images are deliberately turned upside down, including the crosses,” it said.
An inverted cross is considered to be one of the symbols of satanism.
Coca-Cola officials have defended the company’s marketing approach, saying it was promoting Russia’s cultural heritage.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.