Developing Without A Conscience

Marketers spend too little (if any) time considering the manufacturing process behind the brand. Which is a mistake. Our job is to find the essential truth in the product and reveal it in a powerful way to the public. But what if the truth is horrible? What if the truth is unlawful child labor practices? What if the truth is environmental and community degradation? And so on…
Manufactured Landscapes, a feature length documentary out of Canada, exlpores these essential truths. As hard as its message is to absorb as a marketer and a consumer, I can’t wait to see it.
[via The Thought Kitchen]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.