According to Adweek, DDB has hired former Saturday Night Live writer Matt Piedmont as an executive producer on Anheuser-Busch’s Web entertainment venture, Bud.tv.
“Matt’s experience on SNL and in filmmaking is ideal for the speed and savvy we need for doing content for Bud.tv,” said David Rolfe, production director of content at DDB in Chicago, in a statement.
Bud.tv is a multichannel Internet network in which the St. Louis brewery will produce and distribute entertainment content for the Web. DDB has been tasked with lead agency responsibilities for the network, including production management, marketing and promotion and content creation. Bud.tv is expected to launch in early February 2007.
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