Daydreams And Lottery Tickets Are Like Sushi And Saké

Seattle-based Cole & Weber United worked with indie rock video director Patrick Daughters to put together this imaginative spot for Washington’s Lottery.

Daughters was nominated for a Grammy for his Feist “1234” video; he also directed the video for Grizzly Bear’s “Two Weeks,” the same indie darlings that scored this new Washington’s Lottery spot.
Clearly, Washington’s Lottery invested in talent here and that’s good. But I wonder if skinny jeans-wearing Washington residents (and those in jeans of all sizes) are dreaming big and buying more lottery tickets now than before? I don’t know if they are, but I’ll be in Seattle this week, and I may be tempted to pick up a couple.
Previously on AdPulp: Spotlight on NW Creative: Washington State Lottery



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.