Data Points Makes For Surprisingly Fun Number Crunching

With most marketing books, their titles and subtitles make them seem way too pretentious and self-important. Which is why I had a feeling that Nathan Yau’s book Data Points: Visualization That Means Something could be refreshingly human.


And I was right. Yau, a statistician and the creator of, has done something I’ve rarely seen: He’s made data interesting to read about. Data Points looks at all the ways data is presented these days, from all areas of life (he starts with a visual breakdowns of pictures taken at his own wedding, which is amusing.)

This is a thick book chock full of graphics, charts, and visualizations that show different ways to present data. But more importantly, Yau explains the nuanced ways graphics change our perception and understanding of the data’s meaning. A few design tweaks can completely alter the way we look at information, and Yau shows us how.

If you’re into things like infographics and mapping, or if you’re looking for better ways to present your data in easy-to-understand visuals, Data Points will fascinate you. By mixing up his subject matter and pulling from all areas of culture, Yau has created a book that’s nerdy, wonky, and fun all at the same time.

Special thanks for FSB Associates for providing me with a review copy.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.