According to Ad Age, Digitas is getting into the branded-content game with the launch of a new offering called The Third Act.
Third Act will develop and produce branded-content ideas and manage distribution strategies for the content. It sits under the umbrella of Digitas, part of Publicis Groupe, and will serve both Digitas clients and its own roster.
The unit will be run by senior VP-managing director Stephanie Sarofian. At this point, the agency is mum on which brands Third Act will be working with.
