Content Is King

It’s not enough for Google to “do no evil.” They must also do good.
According to the New York Post, beginning this Friday the search giant will in fact do good.

Google is trying to clean up its search results by cracking down on dubious Web sites that contain little content but lots of ads.
Google has notified a number of Web publishers in the last few days that they will be dropped from its popular “AdSense” program starting June 1.
Although Google still makes money off of these sites, they don’t like them because they hurt the quality of search results and reduce the “click through” rate for advertisers.
“If advertisers get a bad return on their investment, they will stop spending money,” said Jeremy Schoemaker, an AdSense expert who runs the popular blog.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.