Coffee And Microblogging Creates Buzz

Vitrue, a social media marketing company, issues reports on which companies are making moves in this small but gaining media sphere.
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According to their report, Starbucks was the biggest point gainer in December. This was primarily from an 54% increase in Micro-Blog conversations. They also saw an 18% increase in social networks. Overall their Social Media INdex (SMI) grew by 165 points in the month of December.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.