Citysearch Steps Up

Donna Bogatin at ZDNet is reporting on the “much needed Citysearch facelift,” unveiled earlier today.

Heralding the “next-generation” of Citysearch, the veteran IAC owned cityguide launched a bevy of trendy Web 2.0 social features and interactive services along with a new “cool” blue interface and rejuvenated tag line: “Live like an insider.”

One of the site’s new B2B offerings (and potential revenue generators) is the ability to offer local merchants online video services from TurnHere. TurnHere will use its global network of more than 2,000 professional filmmakers to produce local merchant videos that tell authentic stories about local businesses and their owners.
Bradley J. Inman, founder and CEO of TurnHere said, “Local businesses and national advertisers with a local presence can benefit from our strategic solution for both efficient video production and broad Web distribution.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.