Chris Anderson Unloads

New York Times Magazine writer, Rob Walker, points to a post by Wired editor, Chris Anderson, that unloads on people for him sending unwanted solicitations via email.

I’ve had it. I get more than 300 emails a day and my problem isn’t spam, it’s PR people. Lazy flacks send press releases to the Editor in Chief of Wired because they can’t be bothered to find out who on my staff, if anyone, might actually be interested in what they’re pitching. Fact: I am an actual person, not a team assigned to read press releases and distribute them to the right editors and writers.

Anderson then lists all the people who sent him something inappropriate at some point in the past 30 days. Ouch.
I must say, I can relate. And I just love it when people send me their pitches but address them to Matt. It happens all the time.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.