• Skip to content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer

Adpulp

The Chronicle of Bright Ideas

  • About
  • Ad People
  • Featured Creative
  • Political Advertising
  • Content
  • Social Media
  • Media Trends
  • Contact

Charting The Storyline

February 20, 2006 By David Burn

From The New York Times:

To promote their upcoming season of “The Sopranos,” HBO, a division of Time Warner, and Deep Focus, an online marketing agency, have created an interactive map of New Jersey, using satellite maps from Google, and have highlighted important points of the most recent season’s storyline. The map has about 15 icons in specific areas where scenes took place. When the user clicks on an icon, the scene plays in a pop-up window, which also supplies a description and a list of characters.
hbo_span.jpg
Ian Schafer, the founder and chief executive of Deep Focus, said Google gave permission to use its satellite maps, which have detailed satellite imagery of the earth, without charge.
Seth Godin, an author and speaker on marketing, called HBO’s interactive map a perfect example of a way to get online users excited about a TV show. “The real home run, and the reason this isn’t just a silly stunt, is that ideas no longer spread directly from mainstream media to individuals, there’s a middleman now and that middleman is word of mouth.”

Related

Comments

comments

Filed Under: Advertising Technology

About David Burn

Co-founder and editor of Adpulp.com. David wrote his first ad for a political candidate when he was 17 years old. She won her race and he felt the seductive power of advertising for the first time. Today, David is a creative director in Austin, Texas.

Primary Sidebar

About

The Chronicle of Bright Ideas. Launched by David Burn and Shawn Hartley in 2004. Read, shared, and debated by a rogue group of ad pros ever since.

Breaking News

  • Hippos Don’t Ice Skate April 25, 2018
  • Spotify’s In-House Creative Team Is Raising The High-Bar April 21, 2018
  • Hot Desert, Cold Brew April 18, 2018
  • Frustrated Fido? Walk It Out With Rover April 14, 2018
  • What Marketers Can Learn from Hootsuite Academy April 12, 2018
  • Minute Maid Questions What Good Is, Decides, “this is GOOD” April 11, 2018
  • Are You Open to the Massive Business Opportunities in EQ? April 10, 2018
  • My Y Story: A Star-Studded Original Content Series by the Y April 8, 2018
  • Tim Horton’s Has The Coffee That Brings Canadians Together April 7, 2018

Get Adpulp in Your Inbox

Receive an email notification when we publish a new article.

Navigate by Topic

Connect

Follow Us on FacebookFollow Us on TwitterFollow Us on YouTubeFollow Us on E-mailFollow Us on RSS

Inkl Up!

Help support Adpulp with financial contributions on a per-post basis. Sign up for @Inkl today.

Footer

Translate

What People Are Reading

  • Hippos Don't Ice Skate
    Hippos Don't Ice Skate
  • Spotify's In-House Creative Team Is Raising The High-Bar
    Spotify's In-House Creative Team Is Raising The High-Bar
  • Automated Writing Will Either Replace Us Or Push Us To Do Better
    Automated Writing Will Either Replace Us Or Push Us To Do Better
  • War Dragons And Wexley Emerge Victorious At The Seattle ADDYs
    War Dragons And Wexley Emerge Victorious At The Seattle ADDYs

Search the Site

Hours & Info

Off Madison
[email protected]
Always on.