Character Sketches Needed

MySpace is collaborating with best-selling Brazilian author Paulo Coelho to make a user-generated movie of his book The Witch of Portobello.

Users can submit videos focusing on one of the book’s characters to MySpaceTV or Coelho’s MySpace page, and up to 15 winning submissions will be molded into a video “mash-up” called “The Experimental Witch.” Users can also submit songs for a soundtrack to the film, with up to 16 selected for the project.
Submissions for the project, which will be promoted in 20 countries, will begin on June 16 and close on July 25, with winners to be announced on August 24. Coelho said that winning filmmakers would receive a reward of 3,000 euros ($4,638).
Coelho communicates with his readers via his MySpace page and he said he finds the service “addicting.”
HP is also a sponsor.
[via Adweek]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.