I like a good instigator who can clown. It appears that geogeller, a.k.a. "Insultant for Hire" is such a man. He's personal Insultant to @JeffPulver, a humanitarian and recovering artist who lists his rate as "$10,000 a seance." Not wanting to price himself out of the market, he does allow for a sliding scale. The Insultant says, "a Consultant gets paid and tells you what you want to hear (whereas) an Insultant …
Social Media Marketing Is A Side Dish, Not A Meal
David Wiggs of Hitch, an agency search consultancy in Bellingham, brings up an excellent point about placing too many eggs in any one basket. With the extreme emphasis on social media marketing today, you might think that modern marketing is a monoculture. That if you're doing social, you're doing marketing. True, the way we communicate, consume, share and create content is vastly different that just a few years ago. …
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Cupertino, We Have A Problem
Fiction writer and instructor, Edan Lepucki, stopped using Twitter and Facebook at the beginning of 2010 so she could concentrate on her writing, and on being present. I admire her move and according to her article in The Millions, so do her real life friends. The single most fascinating aspect of my detox was the number of people who wanted to talk to me about it. Almost everyone I spoke to said, "I wish I …
Real Life Is Analog
Dan Patterson, Digital Platform Manager for ABC News Radio in New York is taking a break, however short, from social media, a.k.a. the incessant need to manage his online presence. I think it's important to note that the web only has the power we give it, and that we should use it in ways that FEEL organic and right. And so that's what I am doing. Patterson's making a good move in my opinion. It's one I could learn …
Here’s A Story For You
I read something on BFG Blog last week that disturbed me. Edward Boches, chief creative officer at Mullen, in an unwatchable interview from SXSW, says: We're not in the business, necessarily, of telling stories anymore. We may be in the business of inspiring others to tell stories for us, soliciting their participation in the telling of stories, or perhaps allowing them to become the story themselves if you think in …
Hundreds Gather At #SoFresh To Further Their Knowledge of Social Media Best Practices
PORTLAND--It's raining hard this morning, but there are no dampened spirits inside the Doubletree Hotel's conference rooms. Jason Keath is seeing to that. He's the event organizer from North Carolina, here in Portland to put on Social Fresh, a conference about social media. Social Fresh is also playing in St. Louis, Tampa, Nashville and Charlotte. And word is definitely out, for people from as far away as Boston and …
Juggle This: Brand Curated, Produced And Sponsored Content
John Winsor, CEO of Boulder-based crowdsourcing agency Victor & Spoils tells an interesting story on his personal blog about a friend who in the outdoor equipment industry. According to Winsor, his friend's company is well supported by its customers, some of whom have posted popular fanmercials on YouTube. (Yes, I just made that word up.) People, who love his brand, are making their own spots by the hundreds. And, …
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Small Businesses Don’t Like Rogue Consumers’ Negative Opinions
Consumer generated content gets a lot of media attention these days, but there's one form of CGC that's generating bad feelings and legal action. According to The New York Times, consumer review site, Yelp, has been hit with three class-action lawsuits from businesses claiming that Yelp sales representatives tried to press the businesses into advertising by offering -- or threatening -- to manipulate reviews. It's a …
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