You might have heard that News Corp. sent Tom and Chris packing this week. With growth stunted, it's an expected move, but one that invites this question: will MySpace now become a particularly smelly soc net? Grant McCracken, for one, sees the need for new thinking in relation to new media properties like MySpace. In a new media world, the objective is not continual growth. This is because the new media …
Enter: Digital Restructuring Underway
Veteran newspaperman, Martin Langeveld, has a solution for newspapers in need of one. He says newspapers must become digital enterprises, even if they choose to continue printing the paper. Here's his four step process to a better business model: Blow up the organization Figure out social networking Rethink the entire content flow Outsource the irrelevant Regarding content flow, he suggests walking away from "the …
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Magazine Ads Lose Some Perfume
Print ads, like TV, exist at the very heart of the advertising enterprise. Hence, seeing their numbers decline sharply is an ugly indicator. According to Publishers Information Bureau data released late Tuesday, magazine advertising pages fell almost 26 percent in the first quarter. "We are currently in the middle of a period of steep deterioration in ad expenditure," the report said. "Many are treating advertising …
Microsoft’s Multiple Lines Snag Big Ad Fish
Discovery Channel hopes you'll discover season five of its "Deadliest Catch" television series. To increase their odds that you will, Discovery is baiting all the media hooks that Microsoft has--MSN, MSN Mobile, Windows Live Hotmail, Microsoft Live Search and Xbox LIVE. The main advertising push will be happening across Microsoft's Media Network on Tuesday April 14, 2009, the launch date of the new season. The …
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Investing In Media For the Long Haul
Gannett shares are sharply down from a 52-week high of $31.14, reached in May of last year, but there was reason for encouragement last week. According to Yahoo! Finance, shares of USA Today publisher surged 39 percent Thursday after a regulatory filing showed fund manager Ariel Investments LLC more than doubled its stake in the newspaper company in the last quarter. Shares rose $1.06 to close at $3.75, amid broad …
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Ad Creep Makes Its Way To The Front Page
An ad, of all things, ran on the front page of yesterday's Los Angeles Times. Can you imagine? Actually, yes I can imagine. But old school journalists are inspecting this thing like it's an alien ship hovering over Wilshire Blvd. Here's some copy from the The Wall Street Journal about the placement: The one-column ad, for a new NBC cop show, simulated a news story or critic's review. It had a headline and included a …
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As Mass Media Crumbles Marketers Get Personal
According to PR Week, Coca-Cola has created a new office of digital communications and social media within its public affairs and communications department. Clyde Tuggle, SVP of corporate affairs and productivity at Coke, noted "mass media is declining in importance," when introducing the new department in a memo to staff, which the beverage manufacturer shared with PRWeek. "Our future success depends on our …
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Cut And Paste Is A “Misguided Legal Theory” According to A.P.
A year ago last January, I wrote "How To Become Irrelevant Online" about Associated Press' intention to battle aggregators and bloggers over the fair use doctrine. I never wondered what became of their legal intentions because I can do without A.P. as a source. However, the story has bubbled up again and it's worth re-examining, simply due to the hideousness of it all. According to The New York Times: Associated …
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