Lewis Lazare ran an item in his Sun Times column on Feb. 8 about research indicating the three most-liked commercials in the 2008 Super Bowl of Advertising were all story-driven. This led legendary director, Joe Pytka, to send Lazare a note. I have been lobbying for years to change the way advertisers think, and the results of the commercials I directed that were mentioned in your column reinforce this notion. I've …
Jeff, Why Don’t You Direct?
Adweek is running a meditative piece on creatives who like to direct their own spots. One of the interesting facts in the article is about Joe Pytka's new production venture called The Mother Ship, founded to help those creatives who want to take their work from concept to completion. "There's a hurtful thing happening in the business when very good creative people leave for whatever reason to become directors," …
Boards Plussed
Normally, the simplest idea is the best idea. But sometimes an idea can be too simple. When that's the case, it's necessary to have a great director lined up. Which is precisely what TBWA\CHIAT\DAY\SF did, when facing this quandry. They wisely chose Reginald Pike's Brian Lee Hughes to make their latest spots for Adidas. …
