Who is Arthur Schlovsky? Is he a potato chip manufacturer? A coal miner? A cowboy with Polish roots? No, Arthur Schlovsky is an Internet agency in Paris with a made-up name designed to support its creative image, according to Nathalie Alfred, a Mediaedge spokeswoman. Mediaedge is the agency's parent company. According to The Wall Street Journal, the biographical film that credits its make-believe founder with …
Oral Care Becomes Packaged Good, Rednecks Rejoice
What have you just seen? Some stupid human tricks, yes. But what else? If you said, "one episode in a multi-layered brand sponsored digital narrative," you are correct! Jerry and Wendell Tucker from rural North Carolina are actually actors hired by JWT to promote Trident's new Xtra Care gum, which not incidentally promises to "protect, strengthen, and rebuild teeth," thanks to the addition of Recaldent, a form of …
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The Standard for Case Studies Has Been Rewritten
W+K/London gave birth to a new agency site to showcase their work. In a sea of bad agency credentials sites, this one is exceptional. One minus...there doesn't appear to be any embed code for the series of videos that showcase the campaigns. But click through and watch this Nokia case study. A standard gallery and text display it is not. …
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Sorrell Steering Ship Through Tough Passages
Jennifer L. Schenker of BusinessWeek flew to Greece to spend time with 250 WPP staffers busy embracing their digital futures. The reporter said Sir Martin Sorrell, while dressed casually, did not seem relaxed. I suppose it's hard to concentrate when your stock loses 45% of its value in one year. Yet, concentrate Sorrell and his teams must. While WPP has spent more than $1 billion in the past three years buying up …
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KCI to LGA and Points Beyond
Y&R is reaching out to VML in Kansas City, hoping the shop can be its digital knight. According to Adweek: WPP Group's Young & Rubicam has forged a strategic alliance with sister digital shop VML that also gives VML a platform to become a global player. VML CEO Matt Anthonyw will assume the role of chief global digital officer for Y&R. Anthony, 49, also has joined Y&R's worldwide board. In his new global role, he's …
Denver Decluttered
Denver digital design firm, FL2, helped Greenville identity firm, Brains On Fire, relaunch its site earlier this month. Now, they've done it again, this time turning the code on themselves. The Denver Egotist notes that FL2 "continues to impress us with their simplicity, their usability, and their fresh perspective on user interaction." …
Ode To The Independent Craftsman
self-portrait by Jon Raasch I was looking at Yelp just now and I read a random review of Francis, where we're about to go for brunch. I clicked through to the reviewer's page and then on to his site, where I found this copy: Hi, my name's Jon Raasch. I'm an independent web developer in Portland, Oregon. Many freelance web designers pretend that they have studios full of assistants, developers, architects; I went …
Tradigital Talent Is Still Rare In These Parts
Owen Hannay, chairman and CEO of Dallas agency Slingshot, suggests in Adweek that clients ought to ask five tough questions of agencies proposing to handle both traditional ad duties and digital marketing. 1. Is the agency team that leads brand strategy as adept and knowledgeable about the digital space as it is the traditional space? (And vice versa.) 2. Where will the work be done? 3. What percentage of the …
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