Adpulp
Advertising News and Know-How
By David Burn
I stumbled upon two killer landing pages this week. One from Jody Ferry and one from Adelle Charles. I love how minimal and how visual both introductory pages are. There's so much to take in on the Web--it's nice to see these professional communicators make non-taxing first impressions. …
Continue Reading about Shouldn’t Landing Pages Be Called Departure Pages? →
By David Burn
My jaw is on the ground. Social media scholar, Danah Boyd, spoke at Web2.0 Expo in New York yesterday and now her talk is available in "print" on her site. Here's one bite of that nourishing feast: Consider what it means to be "in flow" in an information landscape defined by networked media and you will see where Web2.0 is taking us. The goal is not to be a passive consumer of information or to simply tune in when …
By David Burn
Ad Age asks, "Does the Industry Need Big Digital Agencies Anymore?" I don't believe it's a rhetorical question. Anthropologist Margaret Mead said, "Never doubt that a small group of thoughtful, committed citizens can change the world; Indeed, it's the only thing that ever does." Oh right, we're not talking about changing the world here, we're talking about spreading a brand message digitally across many cultures. Tom …
Continue Reading about Who Has The Digital Answer? He Does! No, She Does! No, I Do! →
By David Burn
Ed Cotton likes the contrary thinking found in Jonathan Harris' new piece, "World Building in a Crazy World". I do too. Very much. Here's what Cotton says about the work: Harris seems to be taking a giant knife to the current internet landscape and stabbing a hole in its heart; slamming the 140 character world of Tweeter, the superficiality of Facebook, the pervasive adherence to minimalism as a web design …
By David Burn
GeoCities is no more. Yahoo! pulled the plug on Oct. 27, wiping away 7 million of Internet's first Websites in the process. Who cares? Digital archivists care, that's who, and maybe a few disgruntled GeoCities customers. "GeoCities was the largest self-created folk-art collection in the history of the world," says Jason Scott, 39, leader of ArchiveTeam, one of a handful of parallel groups that worked to download as …
By David Burn
Many of us are busy trying to find that digital piece of gold known as a better display or banner ad. Leading this pursuit at the moment, are ads that are looking more and more like magazine ads, and in some cases TV ads. Yet, some might say that's exactly the wrong direction. According to TIME, advertisers are often wrong about what attracts our attention online. Online, text-only ads receive the most looks. Part of …
Continue Reading about Eyetracking Study Says Text Is Best →
By David Burn
Renny Gleeson, Global Digital Strategies Director for Wieden+Kennedy, kindly offers up a series of questions he runs through when tackling a new client problem. In the midst of his queries, he makes a great point about the digital space. Traditional planning sets a goal of defining a brand's 'voice', but generally it's applied to mass communications. Interactive planning asks "what is the brand's voice when it …
Continue Reading about Interactive Marketing Is Relationship Marketing →
By David Burn
Jon Gibs, Vice President, Media Analytics at Nielsen is offering up a 16-page report on "Integrated Measurement in a Multi-Screen World." Gibs asks: If the Internet has truly "arrived" and is being taken seriously, why have we not yet seen significant brand advertising dollars follow? He then follows the question with this sage piece of thinking: "Perhaps it's because online creative units tend to replicate the print …
Continue Reading about Are You Ready To Get Digital Right? →
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