Jane Applegate, writing for OPEN Forum wisely makes the case for print as an important part of a company's mix of marketing materials. In her article, she points to Clifton Alexander, co-owner of Reactor Design Studio in Kansas City, Missouri. In early 2010, Alexander eased out of website design to focus mostly on creating "amazing and ridiculous" business cards. "The more creative your card is the more Oohs and Ahs …
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