IBM is using its information technology and consulting prowess to get into the marketing services business. According to Ad Age, IBM's "Smarter Commerce" initiative links its 2010 acquisitions Coremetrics, a web-analytics firm; Unica, an interactive-campaign-management firm; and Sterling Commerce, a retail-systems and analytics company in a rollup of web analytics, consumer behavioral data, store data and …
Know Your Readers, Serve Your Readers
The New York Times, which is about to unveil its own pay wall, is looking admiringly at London's Financial Times in an article about the power of, and fight over, data. “We’ve moved almost from the dark ages to an age of enlightenment in terms of understanding our readers,” John Ridding, the chief executive of The FT, said last week. Mr. Ridding said improvements in collecting and mining customer data were …
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