Newsweek is floating the idea that the heyday for consumer generated content has come and gone. In short, the expert is back. The revival comes amid mounting demand for a more reliable, bankable Web. "People are beginning to recognize that the world is too dangerous a place for faulty information," says Charlotte Beal, a consumer strategist for the Minneapolis-based research firm Iconoculture. Beal adds that choice …
Content Is Still King
According to the Online Publishers Association's Internet Activity Index, 42.7% of consumer time online is spent with content sites, 28.6% is with communication sites, 16.1% with commerce sites and 5% on search sites. The OPA describes content sites as those designed primarily to provide news, information and entertainment. Examples of those included in this segment are CNN.com, ESPN.com and MapQuest. [via Ad Age] …
L.C. in da House
Lindsay Campbell, formerly of Wallstrip, has been charging around Austin this week with her camera crew in tow. Her goal? To better understand the mind of an SXSW attendee. Her new show, which is backed by CBS, is called Moblogic. It's a news, culture and politics program. …
Where Commercials Once Were
I can't believe I haven't heard about Lovebites, a content play from JWT for Sunsilk Hair products, until now. Thankfully, Damiano Vukotic has heard. Lovebites is a 2-minute show that runs during commercial slots on "Sex in the City" reruns. The show was developed by JWT in conjunction with Paul Reiser (Mad About You). According to JWT's blog, The Good Stuff, a second season of 65 episodes was commissioned by the …
quarterlife Moves To Bravo
New Tee Vee has several posts about quarterlife's network debut and the fallout from said TV event. In a development that could kill the network dreams of other fledgling web series, quarterlife’s premiere on NBC bombed. TV by the Numbers paints the not-so-pretty picture: quarterlife came in last place in its time slot, with a mere 3.86 million viewers. An ABC Primetime news special won the hour with 7.64 million …
Set Your DVRs
In anticipation of the web show quarterlife’s network debut on NBC (premiere episode on Tuesday, Feb. 26 10/9c) and MTV (premiere on the afternoon of the 26th), New Tee Vee spoke to series creator Marshall Herskovitz and star Bitsie Tulloch. Herskovitz says, "I’m on the site literally 15 times a day and I’m reading every comment. When we were doing Once and Again, I would go to the fan sites maybe once a week at …
It Was The Best of Times, It Was The Worst of Times
The New York Times looks at the importance of storytelling in the workplace. Of all the repetitive, mind-numbing jobs in the late 19th century, cigar-rolling was special. Unlike sewing clothes, mining coal or forging steel, it was blessedly quiet. And thus cigar workers, whether in Chicago or Havana, were the first ones in their time who managed to introduce that vital commodity — distraction — onto the work …
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Better Than A Sobriety Test
People often emerge from their favorite bar in a good mood, which makes it a perfect time to quiz them. According to Adweek, Endemol USA and video entertainment site Metacafe plat to do just that with Buzzed, an online after-hours game show. The show will focus on bar and nightclub goers answering a series of trivia questions as they depart popular establishments nationwide. Erick Hachenburg, CEO of Metacafe said, …