Ben Popken, editor of The Consumerist has a new boss and a new (and improved) salary to go along with it. According to The New York Times, Consumers Union, the nonprofit publisher of Consumer Reports magazine is buying the site from Gawker Media. Consumers Union is seeking to attract younger readers, with the hope of eventually selling them online or print subscriptions to Consumer Reports. It is also something of a …
Build Trust And Prosper
There's drive-to-web and there's drive-to-retail. For a handful of smart retailers, a good blog can do both. Chris Anderson of Wired examines the trend: We've been through lots of experiments in giving companies a human voice, few of them successful. Paid pitchmen and celebrity endorsements. Awkward commercials featuring the aw-shucks CEO. Quirky corporate styles and creation myths. In the end they all feel as …
A Sliver of Social Media, An Entire Helping of TV
Alan Wolk sees a new dawn for branded communications when he speaks of "The Great Unleveling". ...for the past fifty years, brands have been able to rely on marketing to "create a splash" for low-interest products and services. So that a clever TV spot with a catchy tag line really could have significant impact on brand awareness for the general public. That's because that TV spot was competing for your attention …
Continue Reading about A Sliver of Social Media, An Entire Helping of TV →
Thanks Matt!
Karsh\Hagan Senior Copywriter, Matt Ingwalson, named his year-end ad industry favorites and we are honored to be included in his list. National ad blog of 2008: I keep thinking about deleting AdPulp from my feeds. And then I notice that I bookmark it constantly. Matt also likes The Denver Egotist (who doesn't?), The Barbarian Group, Pure's Pure Thinking, Noah Brier, t-shirts made from CNN headlines (a Barbarian idea) …
The Key Word In “Selling Out” Is Selling
Does the topic of selling out hold any value for you? Personally, I can't relate to the topic. I see it as something from another time. But maybe that's me and maybe I'm strange. ShoeMoney, a guy who makes large buckets of cash from his blog is interested in the topic. He points to a post by Skelliewag on bloggers not selling out. This is how it starts: Here's the most inspiring blog post I've read in a really long …
Continue Reading about The Key Word In “Selling Out” Is Selling →
Ask AdPulp
In the spirit of giving this holiday season, we'd like to start a new tradition and help give back to the community. If you're here reading this, chances are you have a challenging job that you could use some help with from time to time. But where do you turn in times of doubt? To your boss? To your team? Hopefully, to somebody. Well, there's no longer any need to wander the halls feeling alone and scared. Ask AdPulp …
Ad & Marketing Blogs Multiply Like Rabbits
I must admit I've been slow to warm up to the Ad Age 150. Mainly because of where AdPulp was ranked. But now that we're climbing and will hopefully gain a footing in the top 50, I'm open to reconsidering the merits of such a system ;-> The fact is popular doesn't necessarily mean good. But popular does lend itself to monetization, which we're interested in. So what do you think? Should we adorn this shiny new layout …
Continue Reading about Ad & Marketing Blogs Multiply Like Rabbits →
Intel Plays Well In Aggregator’s Sandbox
I appreciate Julia Briggs blogging about Intel's partnership with POPURLS. The result--POPURLS Blue Edition--aggregates news with Intel's core audience in mind. Briggs says, "People reading blogs are looking for information and are experts at consuming content. Give them more content to consume! But tie it back to your brand." These type of content partnerships offer a bright future for brands willing to make the …
Continue Reading about Intel Plays Well In Aggregator’s Sandbox →
