Adpulp
Advertising News and Know-How
Want to impress an ad geek? Buy and wear (or gift) this new "Leo Burnett, Ad Legend" t-shirt. This new t-shirt is offered by Go Ahead! Merchandise from Evanston, IL. The illustration is by Jason Walton from Portland, OR. The art was commissioned as part of my new Ad Legends Workshop. Leo Burnett left an amazing legacy and the agency with his name on the door continues to be a powerful force in the …
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The advertising industry is a powerful force in western culture. I am fascinated by the industry's reach and its ability to change hearts and minds and sometimes the course of history itself. This is why I show up here. Why do you show up here? There are countless places to go look at "the work." There are precious few places to consider what the work means. Adpulp is such a place. Thanks for reading, thinking, …
Continue Reading about Curated for the Curious: Adpulp’s Top Takes of 2019 →
Eight years ago, I had an opportunity to speak to a group of marketing pros in Boston about the future of paid content. I was invited to speak by my friend and former colleague, Sloane Kelley, one of the founders of Geekend, an annual gathering now in its 11th year. I had an audio recording from the talk in my files, and this week I finally connected it to the slide deck I presented on that day October day in …
Continue Reading about The Future of Paid Content: Same As It Ever Was →
Do you want to put your pitch in front of some of the world’s top creative directors, copywriters, art directors, media buyers, and brand strategists? Adpulp is also read by curious advertising students and professors, the trade press, client-side marketers, PR professionals, and people who love or hate advertising. Since our inception in 2004, this media property has consistently attracted many of the …
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"Thinking a lot about less and less And forgetting the love we bring..." -Hunter/Garcia The ad business can take a toll on a person. The ad business can also reward a person financially, and some would argue, creatively. Because money and industry fame are on the line, people working in advertising tend to take it all pretty seriously. It's the kind of work that can lead people to drink and the kind of …
Continue Reading about I’ll Meet You In The Internal Creative Review →
The Web is the new Wild West — lawless, full of overly eager trespassers and hyped to a point of absurdity. Yet, there is always the potential for human empowerment and business growth waiting patiently around the digital corner. To cut back on the lawless and overly eager part, millions of people are increasingly turning to private Slack Channels and closed Facebook Groups. How many do you belong to and …
Communication Arts is "The Bible" for the creative side of the business. To be featured in the advertising or design annual, or to appear in a feature article in one of the quarterly editions, is a form of acceptance into the club. To have an Adpulp article land on CA's digital front page this week is not quite the same level of recognition, but it's handsome recognition and I am grateful. CA also used their …
Continue Reading about Migrating to Client-Side Opportunities: A Rich Topic To Mine →
We're starting the new year with a new plan. Here's the deal... The second slot in the homepage layout (where this post is located) is prime real estate and we're willing to lease it to companies with a compelling reason to be here, in front of the audience we've worked 13+ years to cultivate and grow. If you run a production company, a photo studio, a print shop, a design shop, a headhunting firm, a …
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