"Design is thinking made visual." -Saul Bass Mike Hughes, of The Martin Agency, and the late Saul Bass, a graphic designer and Academy Award-winning filmmaker, will be inducted into the One Club's "Creative Hall of Fame" at The Metropolitan Club in New York City on Thursday, March 4, 2010. Mary Warlick, Chief Executive Officer of The One Club, says, "The 2010 inductees both add tremendous prestige to the Creative …
Give Karjaluoto The Big Button He Wants
Eric Karjaluoto's new book Speak Human is about how small companies can outmarket their larger competitors by getting personal. To promote the book and the ideas therein, Karjaluoto is sending out copies with handwritten notes to members of the industry press (thanks Eric!) and making videos for his book's YouTube page. Like this one (careful, he uses curse words throughout): …
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Want The Perfect Digital Partner? Get Your Process Together
Peter Weiss is a veteran account guy, having served in leadership roles for Grey and Euro RSCG around the globe. Today, Weiss runs two companies, Weiss Ideas, which provides strategic direction to brands and Weiss + Mowery, a startup agency search consultancy with an emphasis on digital. Peter agreed to meet for coffee yesterday. We shared war stories, after which he suggested that I downplay my experience on Camel, …
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Agency Owners (and Managers), Check This List Twice
Peleg Top of Top Design, writing in the December issue of HOW, offers creative agency owners 10 tips on what NOT to do. (Editor's note: HOW doesn't offer its magazine content online, or I would link to it.) Here's his list: Mistake #1: Not having a marketing plan. Mistake #2: Not priming the pump. Mistake #3: Not getting it in writing. Mistake #4: Not connecting with the local talent pool. Mistake #5: Not talking up …
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John The Giant
As we know, Diageo's Johnnie Walker likes to walk (his penchant for a stroll is, in fact, built right into the logo). From the looks of it, Walker's spokespersons do too. Thanks to the brand's investment in content, whiskey fans can "take an inspirational Walk with Giants." Specifically, John Hegarty of BBH, Richard Branson of Virgin, explorer Amyr Klink, Formula One racer Lewis Hamilton, adventurer Ranulph Fiennes, …
Digerati 3 – Adverati 7 In The First
Brian Morrissey of Adweek has been reading the latest report from Forrester so we don't have to. Forrester Research conducted a "state of interactive agencies" survey of about 100 global interactive marketers. It found just 23 percent believed their "traditional brand agency" is capable of planning and managing interactive marketing activities. About 46 percent did not believe them capable, with the rest neutral on …
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I Know You Write Copy, What Else You Got?
Steffan Postaer, a copywriter (and agency exec) with two novels to his credit, just published a poem I wrote five years ago in his Rogue's Gallery. Postaer says, "The Rogue's Gallery is not a commercial gallery. Nor is it a beauty contest. The Rogue's Gallery is a place where creative advertising people can show their work and appreciate the work of their peers." If you have something to contribute, send your best …
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Have You Hugged Your Freelancer Today?
Scott Goodson, founder and CEO of StrawberryFrog reflects on his agency's use of freelance talent, and how it differs from the way mainstream agencies hire freelancers. We worked with some of the best talent - all out of courage while the corporate agencies used them out of fear, never willingly admitting that they had freelancers on the payroll. No more. Freelance is flying and it's totally mainstream. It's big. …
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