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It's the best of times (and the worst of times) to be working in communications. Opportunities abound and empires are being built (and taken down) in a scant few years. On the other hand, despite revolutionary new communications platforms, there's so much noise that hardly anything gets through and nothing is gained. Author and speaker, Julien Smith, argues, "the reality of the new world is that if you …
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Why Do You, Or Don't You, Share AdPulp's Content In Your Social Graph? …
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Earlier this summer, a technology company executive suggested I look into "lean and agile development." Seeing a parallel between our work environments, he thought it might help me improve the way I make work. I've been intrigued by the idea ever since, but I probably need to read a book about it to get a fuller understanding. Feel free to suggest one, or to leave a detailed comment here. According to Wikipedia, …
Want to win a Gold Lion? Make your clients comfortable. In advertising, many great ideas never see the light of day. It's a massive waste of time and energy, but it may also be an unnecessary loss according to a new study by researchers from Cornell, Penn and the University of North Carolina. David Burkus, professor of management at Oral Roberts University, explains the significance of the academic …
Continue Reading about Selling Big Ideas Is Really Just A Head Massage →
It's fun to talk about compensation. It's taboo, for one. Secondly, it's a game of measuring up -- a game we've been taught to play since adolescence. So, let's jump on the new hourly billing rates for ad execs, made available by Rupal Parekh at Ad Age. One item that caught my eye is agencies in the 4A's survey bill out their content directors at $355/hour. I was a content director for an agency not belonging …
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Can you find quality career mentoring online? I don't know that the question occurs to people anymore, because it's all there, isn't it? Every sage piece of advice about how to navigate tough work situations, to get more done during the day, to be more creative and so on. Now, from creative director Mat Zucker, video content and experience producer Andrea Leminske and director David Gaddie, comes The Hindsight …
Rance Crain is President, Crain Communications and Editor-in-Chief of Advertising Age, Crain's Chicago Business, Crain's New York Business and TelevisionWeek. As such, he has seen and heard a lot of bullshit in his day. You might even say he has an especially sensitive bullshit meter, something Ernest Hemingway declared essential for any writer. Given his profession, it's not surprising that Crain rejects …
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BOULDER—If there is hope for advertising, it can be found in a non-descript retail bay on the east end of Pearl Street. Ad people aren't cynics, they're "crest fallen idealists," says Dave Schiff, partner and Chief Creative Officer of Made Movement, a new agency boldly dedicated to growing the American economy by promoting American-made goods. The genesis of the idea for the agency came from discussions …
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