Carlsberg Shows How Bikers Aren’t As Tough As They Look. Sometimes.

What happens when some unsuspecting couples walk into a theater filled with bikers? Carlsberg Beer decided to find out.

The agency that worked on this was Duval Guillaume Modem, Brussels.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.