Capture And Deliver Content On The Fly

CNET reports on a new way to deliver content to YouTube.

YouTube launched on Wednesday a service that allows users to upload homemade clips via their mobile phones or PDAs.
A growing number of handheld devices are capable of recording video. YouTube wants to disconnect users from their Web cams and computers, said Steve Chen, one of the company’s founders and its chief technology officer.
The new mobile offering works this way: YouTube members can create a mobile profile on the site and YouTube will create a unique e-mail address where they can send videos.
Members can shoot clips with their cell phone and e-mail them to YouTube, where the clips are automatically posted under the users’ profile.

Steve Rubel of Micropersuasion believes this development will lead to more and better citizen reporting. I won’t argue with that. But what can marketers do with it? Can this technology be private-labeled and brought to a brand’s site? Imagine you’re testing out a new wakeboard and your buddy captures your run. The footage could be up on the brand’s site (or your YouTube page) before you’ve even dried off.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.