Candle In A Campervan, An Operatic Approach To Public Safety

We don’t feature enough radio on this site.

With that said, let’s give this spot from M&C Saatchi Worldwide a listen.

The spot was created to raise awareness of fire risks amongst visitors that would be staying in campervans during the Rugby World Cup 2011 (NZ).

“Lame, lame your van could go up in flames.”

Nicely done.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.