by San Grewal and Raju Mudhar of the Toronto Star: It’s not enough for a company to just sell you a product any more. The goal is for you to live the lifestyle any given product is supposed to represent
About David Burn
David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.
