by San Grewal and Raju Mudhar of the Toronto Star: It’s not enough for a company to just sell you a product any more. The goal is for you to live the lifestyle any given product is supposed to represent
About David Burn
Co-founder and editor of Adpulp. David wrote his first ad for a political candidate when he was 17 years old. She won her race and the hook was set. Today, David is a copywriter and creative director in Austin, Texas.