Buzzword Bingo Goes Digital, Thanks To Hilton Garden Inn

From agency Organic comes BizWords, an iPhone and iPad app for Hilton Garden Inn that lets you have a little fun with corporate lingo.

Here a bit more about how it works:

Once the BizWords app is downloaded from iTunes, users are greeted by the home screen and prompted to create a profile, which becomes their business card complete with a BizWords job title. Users can “climb the corporate ladder” to more important titles based on additional interactions with the app. The app features a crowd-sourced collection of trending business buzzwords and phrases from across the country, and the hottest local terms – all of which can be viewed on a dynamic virtual heat map of the U.S.

I kind of like what they’re doing here. By leveraging the DNA of the brand in the digital sphere, the top-of-mind awareness and value-added synergy of applications among the target should enable ROI, thus successfully monetizing the mobile space.

You can check out the app here.

Comments

comments

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.