Buy High Sell Low

Ad Age: Joe Mansueto, the founder and chairman-CEO of Morningstar Inc., has emerged as the lead contender to buy Fast Company and Inc., Gruner & Jahr USA

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.