Bud.TV In The Shop For Repairs

When you go to market with a new product or a new campaign for that matter, you have one chance to make a first impression. Which leaves Anheuser-Busch in a quandry as it seeks to fix Bud.tv.
According to Brandweek, A-B is in the process of adding shorter videos and the brewer wants to make its Bud.tv programming more edgy. This, despite an acknowledgment from St. Louis that the site didn’t draw even enough traffic last month to even be measured.
“At this point I don’t know how you get back in if you blow it because you’re branded with the corporate stink of ‘We don’t understand this [online] world’,” said Angela Calman, president of Calman Media, a vlogger consultancy in Washington and publisher of Mediamogirl.com.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.